TextAdMarket is now offering both CPD and PPC advertising options!
Let me start off by explaining a few acronyms.
PPC = Pay Per Click
CPC = Cost Per Click
CPD = Cost Per Day
PPC and CPC are interchangeable acronyms and have the same basic meaning. With these, an advertiser pays a certain amount for a click to their website. Very different from CPD, which means an advertiser pays a certain amount for a full day of advertising regardless of how many clicks or impressions their ad receives. Both have their pros and cons.
PPC is beneficial for smaller sites, especially those with unreliable amounts of traffic. However, with PPC, your revenue stream can vary wildly. One day you may get 50 clicks at $0.12 each, and the next day you may only get 20 clicks at $0.06 each.
CPD is beneficial for larger sites with a proven track record and reliable traffic. These larger sites can charge a flat rate for a fixed time period, because they can deliver the results. Another benefit is the steady revenue stream. As a CPD publisher, you know exactly how much money your ad will generate each day. A con to CPD is that smaller sites have trouble selling their space to advertisers. Advertisers may find CPD ads on smaller site to be a gamble. Another downside is that your ad space may remain blank until an advertiser buys it out.
I am very very pleased to announce that TextAdMarket has added PPC advertising to its business offerings, and combined CPD and PPC in such a way that benefits everyone.
What this means for publishers: Your ads will still be listed as CPD ads in our marketplace, and will sell at your designated CPD rate if an advertiser is interested. HOWEVER, during the downtime, instead of showing blank ad space, your banners will now be displaying PPC ads which will generate extra revenue for your site!
What this means for advertisers: You can still search our marketplace and buy CPD ads, but you can also start PPC campaigns if you desire fixed results. You simply determine which category your ad fits into, how much you want to spend each day, and how much you want to pay for each click. Easy!
I’ve got a whole bunch of updates regarding the text banners. Before this week, publishers had only 9 pathetic color choices. I received an earful about adding more colors and the ability to change the font colors. I’ve taken everyone’s comments into consideration and here is what I came up with:
All colors are now fair game (millions)
You can pick colors from a rainbow, a color picker cube, or enter your own HEX color code
You can set colors for the following: border, background, title, text, url
Here is a demo to show new colors in action:
My major concern was, what if a publisher chooses ‘black’ for all their colors? The banner ad would effectively disappear, especially if it was shown on a black website. I’ve programmed a script to prevent this. If you choose a text color that is too close to the background color (based on brightness and contrast levels) the site will automatically scale your color selection to the next closest shade that is clearly visible to the human eye. Nifty-eh?
Now your banners will actually flow with the rest of your site’s template!
O n a related topic. I’ve also received many comments regarding the banner style and how it looks too much like the old google adsense design. I’ve modified it to have a snazzier design on the bottom, increased the amount of space for text, and removed all image files from the banner so it will load about 70% faster.
Let’s see a before and after shot:
BEFORE:
AFTER:
Hope everyone finds the new updates useful. Please leave your comments if you have any thoughts regarding these updates.
This past week has been very busy. A large number of publishers have signed up, and more advertisers are buying credits. To keep up with demand, I have completely redesigned the marketplace. The marketplace is the page that list all of the ads for sale. It was rather dull, oddly shaped, the clickable links were unintuitive, and it was all text based.
You will notice several new features on this marketplace.
Screenshot Thumbnails of each site!
Each listing will tell you what categories they belong to
Price is listed in "weeks" rather than "days"
Alexa rank rather than google pr
Quick description of the website
Sortable by name, price, or alexa rank
To get to this page, just click the green "Buy" navigation button on the top of any page. Or go to: http://www.textadmarket.com/buy.php
I hope everyone likes the new style, and I hope this encourages more people to sign up and list their ads for sale. I truly want TextAdMarket to be an open marketplace similar to what you’ll find at eBay. If you have any questions or comments about the site’s interface, shoot me an email.
So, the site has officially been public for a full week now. Like always, it is extremely tiresome to market a brand new website and announce it to the world. My main goal, right now, is to expand the publisher network. There is no sense in promoting TextAdMarket to advertisers if there isn’t enough advertising space for sale! So, endless hours are being spent on popular webmaster forums asking site owners to give the TextAdMarket beta site a try. You’ll find my posts on DigitalPoint, Sitepoint, WebHostingTalk, NamePros, Webmaster-Talk….among dozens of others.
As the first full week comes to a close, I’d like to recap how the site has grown in the past 7 days. We are serving up approx 20,000 ad impressions per day, we have 37 users signed up, a handful of publishers displaying text ad market banners, and a couple people making ad purchases. Not a bad start! I’ve received dozens upon dozens of compliments for the new site logo (which can be seen in this post), and lots of negative feedback on the homepage layout. At the time of this blog post, I have released a newly structured homepage based on the feedback I have received. The coming week will determine how well that effort worked, after all, the better the homepage looks, the more likely someone is to register.
Things to look for next week:
Affiliate Program (10% commission on sales)
More Blog Posts
Better landing pages for publishers and advertisers
1 Comment
CPD is beneficial for larger sites with a proven track record and reliable traffic. These larger sites can charge a flat rate for a fixed time period, because they can deliver the results. Another benefit is the steady revenue stream. As a CPD publisher, you know exactly how much money your ad will generate each day. A con to CPD is that smaller sites have trouble selling their space to advertisers. Advertisers may find CPD ads on smaller site to be a gamble. Another downside is that your ad space may remain blank until an advertiser buys it out.
